Mountain Valley Spring Water celebrates major milestone
Break out the bubbly — the Blackberry Pomegranate Sparkling Water, that is. Mountain Valley Spring Water celebrates its 150th birthday this year, even though, as its website (mountainvalleyspring.com) says, its water “has been naturally free-flowing inside our heartland for thousands of years.
“Its sacred source is tucked deep in the pristine wilderness of the Ouachitas, where we’ve been bottling it in glass to preserve its award-winning, mineral-rich taste, and the planet, since 1871.”
Not quite as old is the Classical Revival Mountain Valley Water Visitor Center building. The National Register of Historic Places structure on Hot Springs’ Central Avenue, which was built in 1910, has served as the brand’s headquarters since the 1930s. The Visitor Center, where Mountain Valley Water sells spring water, sparkling water, flavored sparkling water (in the aforementioned Blackberry Pomegranate as well as
Key Lime Twist and White Peach varieties) and other merchandise, is a great source of hydration as well as history.
The center’s second floor is a free museum of all things Mountain Valley, originally founded as “Lockett’s Spring Water” (after the family who once owned the spring). Rusted signs and retro bottles, mostly in Mountain Valley’s classic kelly green, mingle with old advertisements (“Wake Up Your Kidneys Every Morning!”) and a historical timeline (“1871: Greene family purchases land and begins to market water; changes product name to ‘Mountain Valley’ after nearby town”).
Just like Mountain Valley Spring Water hasn’t always been Mountain Valley Spring Water, it hasn’t always been Arkansas-owned. It was held by various out-of-state entities from 1902 until 2004, when it was purchased by Arkansas’ Clear Mountain Spring Water.
Mountain Valley, the first bottled water to be available coast to coast, has been enjoyed by everyone, from sports greats (Babe Ruth and Muhammed Ali) to government officials (including presidents since Calvin Coolidge and U.S. senators since the 1920s) and celebrities (“everyone in show business from Gloria Swanson and Frank Sinatra to Elvis Presley and Mick Jagger” and “on screen with Tom Cruise, Demi Moore, Paul Reiser, Kirstie Alley and more” according to museum placards).
In October, Mountain Valley will host a weekend of events in conjunction with the Hot Springs Documentary Film Festival, including a community block party and citywide bike parade. And at mountainvalley150years.com, they’re sharing 150 stories about the brand.
Drink in the legacy for yourself at Mountain Valley Spring Water Visitor Center, 150 Central Ave., Hot Springs National Park. Call 501-246-8017 for current hours.
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