The Electric Cooperatives of Arkansas announce the launch of a comprehensive marketing campaign, “Better Connected, Together.” The initiative aims to strengthen the connection between the 17 electric distribution cooperatives in Arkansas and the 1.2 million members served.
Developed in partnership with ChrisMarketing LLC of Jonesboro, with input from statewide surveys and focus groups across diverse demographics, the central message emphasizes the cooperatives’ commitment to powering Arkansans’ connected lives. The campaign features a multiplatform approach. Billboards, print ads, radio and TV spots and social media posts will bring the “Better Connected, Together” message to life.
“We’re thrilled to unveil the ‘Better Connected, Together’ campaign,” said Rob Roedel, senior director of corporate communications. “Our member-focused cooperatives and subsidiaries deliver reliable, affordable and responsible products, electricity and services to every corner of Arkansas and across the nation. Many of the electric cooperatives have expanded their services to offer even more resources, like fiber internet, to connect the communities they serve. This campaign celebrates our unique cooperative way of doing business. We’re locally owned, controlled and operated and united in our mission to serve Arkansans and our neighbors in other states.”